The Most Iconic British Motorcycle Brand
The very first production Triumph motorcycle went on sale in April 1902, starting one of the world’s most exciting motorcycling stories. It’s a story that has shaped the motorcycle world we enjoy today and one that has touched millions of passionate fans who share our obsession for motorcycling. In 2022 we celebrate this landmark 120-year anniversary.
Building on generations of passion, performance, innovation and excellence, Triumph’s modern era began in 1990 with a completely original range of motorcycles designed and built in a brand new, state-of-the-art factory at Hinckley.
In the last three decades, Triumph has built and sold more motorcycles than at any previous time in its history, through an international network of more than 700 dealers in 57 countries.
The passion for Triumph, shared worldwide by owners, riders, fans and dealers, has made the last 12 months the most successful ever, with more than 75,000 bikes registered bringing even more riders into the global Triumph family.
Everyone at Triumph is proud to be part of an iconic brand that represents the very pinnacle of Great British design and engineering, with a line-up of world-beating bikes spanning adventure to roadsters to modern classics, each delivering Triumph’s renowned reputation for class-leading handling, finish, detailing and original, authentic design.
Today Triumph operates across five manufacturing facilities, all managed and led by the global headquarters in Hinckley, Leicestershire, where every Triumph is conceived, prototyped and tested in Triumph’s Centre of Design Excellence. The most recent addition to Hinckley’s impressive infrastructure is an all-new UK assembly plant, built to enhance Triumph’s global manufacturing flexibility and complement the existing multi-million-pound paint shop and rapid prototyping facilities.
With the launch of Triumph’s all new competition MX and Enduro motorcycles, and a new family of smaller capacity bikes created in partnership with Bajaj, the future has never looked more exciting.